The GOPASS loyalty programme by Tatry mountain resorts, a.s. (TMR) has been acknowledged in the prestigious Loyalty Awards international competition.
Best Loyalty Programme of the Year – Travel (airlines, hotels, destinations);
Best Loyalty Programme of the Year – Central & Eastern Europe;
Best Use of Customer Relationship Management (CRM) in a Loyalty Environment for Work in Direct Marketing.
Loyalty Awards acknowledge the best innovation and best practice in the loyalty industry across the world each year. The Awards have also responded to the loyalty business’s aim to celebrate the achievements of companies excelling in work with customers and achieving the extraordinary. In addition to GOPASS, the following finalists aspired to obtain an award: IKEA Family, Heineken UK, COOP Switzerland, Avios, Payback, Carlson Residor Group, Eurostar International and others.
Source: Tatry mountain resorts, a.s