The GOPASS loyalty programme by Tatry mountain resorts, a.s. (TMR) has been acknowledged in the prestigious Loyalty Awards international competition.

The GOPASS customer programme, which has been successfully used by skiers in mountain resorts in the High and Low Tatras, TMR hotel guests, guests to Aquapark Tatralandia, customers at TMR catering establishments, and shoppers at Tatry Motion sports stores for two years now, has ranked first in three categories:

Best Loyalty Programme of the Year – Travel (airlines, hotels, destinations);
Best Loyalty Programme of the Year – Central & Eastern Europe;
Best Use of Customer Relationship Management (CRM) in a Loyalty Environment for Work in Direct Marketing.

Loyalty Awards acknowledge the best innovation and best practice in the loyalty industry across the world each year. The Awards have also responded to the loyalty business’s aim to celebrate the achievements of companies excelling in work with customers and achieving the extraordinary. In addition to GOPASS, the following finalists aspired to obtain an award: IKEA Family, Heineken UK, COOP Switzerland, Avios, Payback, Carlson Residor Group, Eurostar International and others.

Source: Tatry mountain resorts, a.s